Seb Shord Coaching

Physique transformations and long-term wellbeing.

View Membership & Pricing →

Having worked in one of the world's most results-driven personal training environments, I know first-hand what it takes to achieve exceptional results. My coaching combines evidence-based training, sustainable nutrition practices and ongoing support to help you make consistent progress towards your goals.

I'm passionate about helping people achieve incredible physique transformations, but just as motivated by helping people improve their health, strength and independence for the long term. Whether your goal is to achieve an impressive physique change or simply gain the confidence to enjoy life by keeping fit as you age, my coaching is designed to help you achieve lasting results.


Most clients come to me wanting to change how they look and feel. Body composition, fat loss, muscle building — that's my background and I know it well. But resistance training is also one of the most powerful things you can do for your long-term health, and I work with clients across all manner of goals, abilities and ages.

  • Fat loss and body recomposition
  • Muscle building and strength
  • Mobility and movement quality
  • Cardiovascular health and fitness
  • Personalised programming
  • Nutrition guidance and education
  • Accountability and habit building
  • General wellbeing and confidence

Whether you're just starting out, returning after a break, working towards a specific goal, or simply want to feel better in your body — I can show you how.

View Membership & Pricing →

Why it's different.

The easier something is, the more likely we are to keep doing it. Traditional pay-per-session models make consistency harder than it needs to be — for clients and coaches alike.

  • Sessions expire and you lose money
  • Late cancellations and you lose money
  • No real incentive to stay consistent
  • Admin and mental maths every month
  • Different invoices throughout the month

The SSC membership is built to fix all of that.

  • One fixed monthly payment — same every month
  • Your own guaranteed training slot every week
  • The more consistent you are, the better value it becomes
  • A pause credit for extended time away

The membership has been carefully thought through to put you and your health goals at its centre. Once it clicks, it's clear that everything in place is designed to keep our training simple, practical and flexible, while encouraging you to get the most from your investment.

The more consistent you are, the better value your training becomes. But the membership also protects you when life gets busy, ensuring you never pay for more training than you're able to do. If that balance ever changes, the 10-session package is the better fit.

Ready to see how it works? The pricing page has everything — including a full FAQ that answers any questions you might have.

View Pricing & Membership →